Strategic Stretch: try this simple test

ByMatt Walsh

Once you’ve drafted your one-page strategy summary, try this simple test. Remove all your branding and organisation name from the document. If it could describe anyone in your sector, your strategy expression is too generic.

This usually signals your team hasn’t pushed through to the distinctive strategic choices that separate you from competitors. Get the authoring team back together and reach for what makes you genuinely different.


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